The concept for this season centered on featuring all-new products paired with commentary from internal beauty experts offering tips on achieving beauty trends, building routines, and addressing skincare needs. The Beauty Pages includes themed sections such as ingredient education, fragrance mood matches, and trend-based looks across skincare, makeup, hair, and fragrance. The overarching marketing goals for this 360° initiative were to drive customer acquisition, showcase the brand's authority in beauty expertise, and generate revenue through brand partnerships.
My role: Design Direction, Collaboration on marketing strategy
Graphic Designer: Lisa Garcia
