Every gift carries a touch of fantasy, sparking joy and wonder from the moment it’s received. We elevated that anticipation by reimagining our holiday packaging into works of art. Inspired by the flowing, asymmetrical curves of Art Nouveau, the organic beauty of nature, and the ornate framing of storybooks and fairytales, these designs embody the romanticism and magic of the holiday season. The collection spans 50+ items, including epicure, beauty, home, gifts, shopping bags, and gift cards. Each piece is a sophisticated blend of elegance and whimsy, perfectly reflecting the holiday campaign theme, "A Neiman’s Fantasy." This experiential packaging tells a story, stirs excitement, and transforms a simple moment into an extraordinary experience.
My role: Design Manager and Designer in collaboration with my team
