The NM Active customer is style-conscious, performance-driven, and values both function and fashion. She seeks high-quality, elevated pieces that seamlessly transition from workouts to everyday life, prioritizing comfort, innovation, and modern design. For her, activewear is not just about fitness—it’s a reflection of her dynamic lifestyle and sophisticated taste. This holistic approach extends to self-care and beauty, where wellness and confidence go hand in hand with her active routine.
My role: Digital Design
